INNOVATION
Stakeholder’s Views of VITAE: As an innovation platform builder to optimize customer value, while eliminating process wastes in terms of research, education, and promotion for system efficiency and productivity
High Value as Customer is part of the basis for the main value propositionB2P (business to people) of subscription and rental services approach; Sell mass goods/services; Offer value-added services to optimize synergiesMargin increase driver from organizational learning and adaptationP2P (people to people) Gift, swap, share, co-own resell durables; Scale new value tominimize trade-offs An Integrated Organization for organizational socialization of customersB+P (business and people) co-creating new goods/services & build brands w/crowds; Tap crowds w/innovation for shared IP, revenues and loyalty to build a more complete capital
UNIVERSALITY  & CULTUREClient’s General Views of as a multilevel process support service provider maintaining a universal/simple perspective and  considering diverse cultureAn Integrated Organization for customer learning + added value goods & servicesExplore product systems in-depth to understand interrelationships to optimize customer value.Margin increase facilitation from the offer of specification, production &/or distribution.Acknowledge that perspectivesinform the interrelationships’ understanding to minimize waste in all its forms.High-Value Proposition for acquisition of new customers   Accept that boundary choices are not optional. They require deliberation for economical, political, ecological and cultural reasons  
INTEGRATION The business processes to motivate corporate social and sustainable development responsibility, integrated governance leadership, quality substance for environments healthy and safe environments Collaborative Research and Development (Int. & Ext.)  Clear and continuous leadership & communication supportCreate quality partnerships  Integrative Education and Lifelong LearningRigorous attention to sustainable development details Maximize Effectiveness Generative Promotion & StewardshipActive collaboration among all members throughout all phases of the project/change programsCo-Create High Quality Systems 
HUMAN RIGHTS & EQUITYHow we sustain our ability to continuously grow ourselves, and find lifelong learning opportunities within ever- changing ecological, socio-cultural,  political and economic terms and conditions..Engage on Integrated Governance, Corporate Social Responsibility and Integrated ReportingRecruit creative chaordic leaders & communicators to facilitate changing the lenses and targeting the gaps.Focus on Quality Substance (Matter, Energy, Information) and Corporate Shared ValueRecruit constructive researchers, educators & promoters & stewards to facilitate rethinking constraints and embracing lightweight solutions. Focus on Healthy/Safely Built Environments and Community Wealth Building Work w/allies & partners to train at all levels to facilitate buying differently and measuring what matters. (i.e.: outcomes including long-term impacts, not just outputs)

“If you don’t like something, change it. If you can’t change it, change your attitude.” Maya Angelou

VITAE is motivated by the need for change/innovation across all industries and sectors to significantly improve land, construction, and real estate use supply/demand chain expertise, infrastructure, and resources for waste-free, learning and living systems.