THE PROBLEM: MISSION 2030 aims to help solve the lack of adequate response to dynamic business needs from local to global land, construction, and real estate supply chains. This, of course, is wasting invaluable assets and resources, as well as unnecessarily exposing enterprises, organizations and communities to both risks and liabilities.   

Developments, real estate, and recovery systems are fundamentally different from what they were less than 100 years ago. Yet, sustainability and change advocacy too often suffer either from analysis paralysis or from scale misalignments. Problems like waste growth, resource, or asset/liability management for instance, are at one scale, while solutions are at another. –the action and problem just don’t match up.  

Equally important: Now, consumption and production of goods and services have become so untenable that the global waste generation per capita is expected to double the 2000 volume by 2025, and grow exponentially until 2050. At this rate, and despite the reduction, reuse and recycling efforts, odds are that waste peak is unlikely to occur until 2100, with much of it coming from construction, renovation, demolition, and other inter-related industrial, commercial and institutional activities. Meanwhile, even though specialists have long called for expertise development, infrastructure redesign, and better resource management, it seems as though reactive interventions will continue to be thrown at these supply chains. Which in a way seems to make sense as they alone represent roughly 70% of the global wealth. But after decades of studies on the matter, and hundreds of millions, if not billions ‘wasted’ on failed initiatives, it’s time for more proactive prevention measures aimed at the 10% of the strategic decision-makers, with carefully thought out change management initiatives.  

For the construction sector alone, which is growing at a dizzying 85% rate and expected to reach $15.5 trillion worldwide by 2030, this represents both major challenges and opportunities. Because considering that the built environment is responsible for roughly 40% of global energy use,  30% of energy-related greenhouse gas emissions, 12% of water use, and producing on average 30-40% of waste, changing value/demand, and supply chains lenses or targetting the gaps and finding lightweight productive solutions is no easy task. Therefore, in order to succeed in solving complex systemic and project-driven sector problems, addressing all of the following 7 organizational system forces as shown below is imperative to succeed in effectively managing changes to accelerate the general waste peak to well before 2100; and thereby better-managing assets/liabilities and resources, while eliminating construction, renovation and demolition waste by 2030, or preventing environmental racism.